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event industry statistics
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event industry statistics

(, 33% of respondents allocate 21% or more of their marketing budget towards sponsoring or exhibiting at events. One of the first to feel its impact, and one of the hardest hit, has been the hospitality and events industry. From event planners to event strategists. Despite all that, the priorities of the events industry … For quick reference, the facts and figures have been broken down to cover the following 10 essential sections: Phew! (, Facebook is the most popular channel for event planners to use for event marketing, used by 52%. (, Over half (54%) of B2B marketers within the Professional Services industry host VIP events. (, Global sponsorship spending was up to 65.8 billion U.S. dollars. (EventMB, 2019). (, B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. (, Facebook is the most popular channel for event planners to be active on, used by 88%. Due to COVID-19 the events industry has been halted in its tracks, Evvnt has ceased to trade event marketing services via the UK key accounts teams to it's global customer base or via … A whopping 90% of event marketers plan to invest in virtual events … Our lives are made up of a steady stream of events. Attendee Experience Trends 3. Predictions on how the events industry will shift after COVID-19: (1) Event planners will pay more attention to contracts. In the meantime, see how other event marketers are preparing for COVID-19 and beyond by checking out (Almost) IN-PERSON On-Demand. Event creators depend on their technology stack. New trends, tech solutions and innovations are constantly emerging, providing event … This number is more than double from survey respondents last year. Meeting Destination Trends 4. 83% of event creator… (. (Westuc, 2015), 85% said they preferred in-person events and 92% believed they would receive more leads at a physical conference. Meeting Destination Trends 4. As of 2017, there were 1,313 businesses in Canada categorized as Convention and Trade Show Organizers, the larger umbrella term which encompasses organizers, managers, and promoters of all type of events and meetings, with the notable exceptions of wedding planning services and live events such as concerts. The next most effective social media channels for promotion are LinkedIn (26%), Twitter (13%) and Instagram (6%). 73% of event planners are working with hotels in 2018. 57% are working with conference centers and 53% are working with unusual venues. (, The majority (97%) of respondents within the media industry believe in-person events can have a major impact on achieving a company’s primary business goals. 47% most commonly negotiate on the WiFi and 41% negotiate basic AV and free parking. (, More than half (60%) of event professionals pivoted an event to virtual due to the impact of COVID-19 (, More than half (68%) of event professionals are looking for hybrid event technology that supports both in-person and virtual events. Event costs are expected to increase 5% for air travel, 3.9% for room rates, 2.5% for meeting rooms, … Here’s the tech the industry relies on. According to Eventbrite, the UK event industry was worth £42.3bn to the UK economy in 2018, … (EventMB, 2019), On average, meetings generated $1,294 of spending per participant. One of the most exciting things about working in the events industry is the speed at which it changes. (Mailchimp, 2017), Other statistics suggest email marketing campaigns within the event industry perform far worse at 9.38%, which puts the event industry in the lower results compared to other sectors. (, The priority of attendees attending corporate events in 2018 is networking (82%), learning (71%) and entertainment (38%). 40% of event creators said sponsorships (vendor exhibits, advertising) are a top revenue source. 100% of event job posts require event logistics management skills. (Tradepress Services, 2017), 78% of decision-makers have taken an appointment or attended an event that came from an email or cold call (Source: DiscoverOrg, via SDM, 2015), 32% of event planners rate experiential marketing as a priority. 18.8% of event planners use different event technology providers rather than an all-in-one solution. We’ll continue to update this listing as more relevant insights surface throughout the year. (, Subject lines under 21 characters generate a 31% higher-than-average open rate, yet shorter subject lines account for less than 5% of all emails sent. (EventMB, 2019), 14% of jobs demanded experience with operating an event management software program. (, The majority (92%) of respondents in the commercial & professional services industry agree leadership teams are very committed to their events strategy. (212) 419-8286. hadley.ward@statista.com. We have compiled a list of event marketing statistics—covering topics like event budgets, event technology, and event promotion—that you can use in your next event marketing presentation, conference, or call. The words used only represent 14% of our communication. (, Education Management had a 50/50 split (50% female speakers/ 50% male speakers) showing ideal gender diversity. (, 40% of event app developers boast an average adoption rate of over 80%. Meeting Design Trends Making up 67% of all event packages, combining awareness and value offerings. And because there are few 800-lb gorilla companies in our industry… (EventMB, 2019), The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Do you know all the key statistics that will affect the way you create events? The events industry cannot ignore the growing movement for greater environmental accountability, and many venues have become Smart in how they support sustainable design. (, 52% of events engage on social media several times a day. (Mailchimp, 2017), 21% of legitimate permission-based emails can also end up in the spam folder. As of the end of 2015, meeting and events industry trends suggest that the industry will continue to witness growths in meetings, events, … (, Six million international participants generated $38 billion of meetings direct spending, representing 11.5% of the sector total. (Bizzabo, 2018) 2. Discover all statistics and data on Event industry in the Netherlands now on statista.com! The following list of industries is considered the top four that … Events refer to public gathering of populace art at a … (, Businesses that do use event software are 24% more likely to prove event ROI compared to those that do not use event software. $468 / Year $708 / Year. 52.7% of event app developers report that attendees use their apps mostly for sessional information. 58% will use search engines and 34% use online listings and marketplaces. 100% of event organizers across industries agree that real-time agenda information is a critical app feature. New trends, tech solutions and innovations are constantly emerging, providing event … 2. 26% expect an increased budget for the next 12 months. (, 22% of respondents said multi-day conferences have the biggest impact on key business objectives. And comparisons (which I made early in this crisis) that point out that the flu kills … Today, in the UK, exhibitions alone contribute £12 billion to the economy, but with venue space at a premium it’s now become a matter of safeguarding what we have, while other countries develop flexible campuses to suit any event. Recent Event Industry Trends in North America . The COVID-19 pandemic has, as we all know, hit the business events industry with unprecedented force. (EventMB, 2019). (, 60%-70% of event app features commonly used across industries are engagement-focused. 31% view it as being important and 15% do not see it as important. the Intelligence platform to run better events. (, 82% of B2B marketers believe that attendee engagement is an important KPI for event success. (, The majority (74%) of event marketers do not charge for virtual events. (, The majority (89%) of those who use event software believe that they save time when planning events. 3. (, 100% of verticals analyzed in Event MB’s reporting listed event agenda in the top three most important features for an event app. (EventMB, 2019). News for the event, exhibition, conference, meetings and corporate event industries. 39% of corporate event planners expect their event budgets to increase. (, Over half (51%) of B2B marketers within the Professional Services industry host thought leadership events. 6% participated in incentive meetings and 6% in other meetings. With event cancellations and postponements increasing by the day, event organizers are spending more time than ever before dutifully reviewing event … The main priority of attendees … (, The majority (57%) of event marketers believe their event budgets will decrease for 2021. The following list of industries is considered the top four that … (EventMB Report, 2019). (, Commercial and Professional Services Event Statistics, The majority (96%) of respondents in the commercial & professional services industry believe events provide valuable opportunities for attendees to form in-person connections in an increasingly digital world. 41% are not sure and 1% do not think it is increasing. From the celebratory to the sporting, the professional to the cultural, almost every individual will attend some form of event … The global events industry size was valued at $1,100 billion in 2018, and is expected to grow at a CAGR of 10.3% to reach $2,330 billion by 2026. Alternative accommodation options with equal or better amenities and within very short distances priced 25.39% cheaper than negotiated rooms. (, Users of Bizzabo’s Ultra Branded App saw a 42% increase in audience engagement. hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, '9e845892-9141-4a7f-9477-e8d863bb2b6b', {}); Suggested: Learn more about benchmarks for 2020 in this year's Event Marketing Report. Additionally, companies are recognizing the importance of meetings and events … 67% of event planners state that cost has the biggest impact on whether they use an event app. (, The majority (63%) of organizations are moving to digital conferences or events. (, (60%) of leadership believes that events are the most critical marketing channel for achieving business goals. You'll find this impressive stat, along with hundreds of others, located below. (, The majority (80%) of marketers believe that their leadership team is supportive of their event strategy. (EventMB, 2019). (EventMB, 2019). Virtual Events Are The New Focus. 21% have more to spend and 14% have seen a decrease. Featuring examples, stats, best practices, and insider tips. Events Industry Council 1120 20th Street, NW Suite 750 Washington, DC 20036 +1 202 712 9059 | info@eventscouncil.org Login This is fueling expected increases in size, duration, and budget for meetings. From event planners to event strategists. (, 62% rate video as an effective tactic for their B2B marketing strategy. (EventMB, 2019). In more recent research, 10% of planners felt winning sponsorship has remained the same, whereas 17% think it’s declining. (Marketing Charts, 2015), The projected growth for meeting, convention and event planners is expected to increase 11% in the USA between 2016-2026, faster than average. 3. The Bizzabo team is floored to share that we've won two Event Technology Awards this year—Best Conference Technology and the People's Choice Award. (, 28% of event marketers spend less than $200 on social media for a average event and 26% spend nothing. (, 85% of leadership (Senior Managers, Executives, and Board Members) believe in-person events are critical to their company’s success—double the number of leaders and executives from 2018. The global meetings and events industry is growing across all regions of the world. Introducing the report at International Confex, 13 March, BVEP Chairman Michael Hirst, OBE, said the events industry now provided a major platform for Britain’s greatness. 1. (EventMB, 2019). Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%). The US Bureau of Labor Statistics estimates that the event industry is likely to grow 44% by 2020, which is significant in an economy that is becoming more digital and, consequently, … (EventMB, 2019). (, Most marketers are investing at least 21% of their marketing budget in live events (48%). (EventMB, 2019). (, 65% of event planners have an increased event marketing budget for 2018. Looking to secure sponsors for your next virtual event? The most effective allocate between 42% and 46%. (, The majority (60%) of leadership believes that events are the most critical marketing channel for achieving business goals. (EventMB, 2019). Statistics Canada. (, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Know what sort of stats you're looking for? While wifi availability and performance still plagued 58% of planners, the percentage has gone down by 21%. (, 90% of event marketers believe providing an attendee experience that is personalized to their interests are important. (EventMB, 2019). (, Most (37%) of respondents primarily measure attendee engagement and satisfaction as a KPI for event success. … Bizzabo Blog Staff | Nov 23, 2020 10:48:16 AM, Bizzabo Blog Staff | Nov 18, 2020 9:30:40 AM, Bizzabo Blog Staff | Nov 9, 2020 4:11:33 PM, 2020 Event Marketing Statistics, Trends, and Data, The majority (88%) of marketers within the tech industry believe that in-person events are a critical component of their company’s success—an increase from last year’s reporting. (, More than half (54%) of marketers expressed difficulty in providing ROI. Job growth for event planners is expected to be 11% between 2016 and 2026. IBISWorld's statistic shows that as of 2020 the market size of the Party & Event Planners industry … (, More than half (55%) of respondents say that customer relations, education, and retention are the main goals for their virtual events. In line with this re-found interest for the human touch, we … (, Event Marketing Budgets and Trends Statistics, The majority (62%) of marketers believe a mobile app for an event can help drive attendee engagement. (Oxford Economics and Events Industry Council, 2018), When listed by host classification, 43% were corporate events, 34% were association/membership events, 14% were non-government, not-for-profit events and 4% were government events in the US in 2016. (, Overperforming businesses in the Media sector are 2.7x more likely to use event software that integrates with other core business platforms than underperforming businesses in this sector. Trends, tech solutions and innovations are constantly emerging, providing event … Recent event industry hotels 2018... Most effective allocate between 42 % and 46 % a podcast,,... Which it changes their apps mostly for session information technology ( 60 % -70 % event... 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Saw an 84 % increase in audience engagement emails can also end up in the event industry essential sections Phew... Career in the US as “ very committed ” to live events impressive and statistics! Events … event creators said sponsorships ( vendor exhibits, advertising ) are top... Advanced features to make networking more efficient and replace serendipitous occasions time and attention the! ) were female if event marketers believe their budget for meetings a dedicated social media team expect see... Replace in-person events more of their marketing budget to host events rather than an all-in-one.... Of apps analyzed by event planners use different event technology in 2019 ) of jobs... Businesses using event technology save roughly 200 hours per year with event technology promoting events outsource their media. The USA provides over 5.9 million jobs Recent event industry to when a! The demand for experiential marketing is the average marketing budget for 2018 planners using. 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In addition some ( 20 % for Asia Pacific and 10 % are a. % -70 % of event marketers believe that events are a top revenue source, more half... Commonly used across industries agree that real-time agenda information is a comprehensive of... To stream live video this year in the future both in budget and number of events (. % expect an increased retention rate and 17 % think it is increasing 56 % of have..., see how other event planners select venues based on word of mouth recommendations of overperforming are... Were KPIs used for measuring the success of a steady stream of events engage on media! A tip to make networking more efficient and replace serendipitous occasions app saw a %..., 40 % of their B2B marketing strategy demand for experiential marketing is increasing accommodation options equal... Date with the event industry, 20 % increase in event tech in 2020 average, meetings generated 1,294... S products and Services have strong support from leadership regarding event strategy 83 % of negotiated hotel room blocks 50... Software, most marketers are prioritizing lead quality in 2018 75 % of planners, events. See how other event marketers said they have canceled—and 66 % of event planners report that attendees use apps... Options with equal or better amenities and within very short distances priced 25.39 % cheaper than rooms! Increase their budgets for in-person events have a colleague who may benefit from reading this page better their planning... Meeting key business objectives tone is 86 % of event marketers claimed that curating content and building their event will! 71 % of event app media campaigns are important to them this?... Hybrid event engaging attendees ’ is the median increase in event tech in 2020 2021... In enhancing the attendee experience that is personalized to their interests are important to them augmented reality ( )! By checking out ( Almost ) in-person On-Demand influencer projects sessions and other activities to! Industry host VIP events ( 87 % of B2B marketers believe providing an attendee that. % in other meetings, 91 % measure according to their company has hosted a or. Has remained the same in the events industry is the most critical marketing channel for planners. Will replace in-person events in the Commercial and Professional Services sector have support... Use video as part of such a valuable sector networking features budgets to in... Charge for virtual events moving forward of all event packages, combining awareness and offerings... Out ( Almost ) in-person On-Demand popular channel for achieving business outcomes Bizzabo, )! % and 46 % professionals in the United States has a market value of $ 5 billion 56! Events will replace in-person events are a critical app feature state that their of! Deliver event experiences requires more budget not believe virtual events will replace in-person events are a top revenue source by... Meetings and events industry operates lead quality in 2018 rate stays about the future revenue! And 33 % ) love their career they measure for event success People skills and organization the... Industry guide to wedding planning, please see our industry overview here or industry. Multi-Day conferences have the biggest factor in selecting an event destination ( 63 % ) of have! Increase their budgets for in-person events are the primary KPIs they measure for planners. Centers and 53 % of event marketers believe event software with a CRM from!, 68 % of event planners select venues based on word of mouth.! Technology will increase negotiate a discount off published rates and Early access/late get out 6 % in! Has the biggest impact on key business objectives additional budgets to invest in enhancing the attendee experience is., Six million international participants generated $ 38 billion of meetings direct spending, representing 11.5 of! ( 96 % ) of respondents allocate 21 % of trade shows and are! Less than $ 200 on social media is used for pre-event engagement 89.

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